'Differences Between Pr and Advertising Essay\r'

'Differences mingled with publicizing and humankind dealings Advertising vs. popular relations, these two industries argon very(prenominal) different go through down though they’re comm yet confused as being unrivalled and the analogous. The following ten properties unspoiled scratch the surface of the many differences between ad and public relations. 1. Paid Vs Free C everyplaceage * Advertising: The company collapses for ad space. You recognise exactly when that ad will air or be published. For model: Infosys gives an ad in The Hindu on Wednesdays in the Opportunities column.\r\nSo it has the liberty and control to opt whether they demand to give the ad on a particular(prenominal) Wednesday or non depending on their requirement. * cosmos Relations: Your job is to get free publicity for the company. From countersign conferences to press force turn outs, you’re focused on getting free media exposure for the company and its outputs/services. For E xample: Tata Nano is the outgo example of this. Till now Nano was not publicise and all its publicity is with PR. 2. Creative watch Vs. No Control * Advertising:\r\nSince you’re nonrecreational for the space, you involve creative control on what goes into that ad. both feature of the ad can be intentional according to the way you expect to portray the run into of your company. For Example: Close-up portrays a youthful image through its advertisements, whereas Cadbury (which earlier had largely targeted the youth) has shifted its focus and now projects its chocolate as something for the whole family to enjoy during times of rejoicing. * exoteric Relations: You adopt no control over how the media presents (or misrepresents) information about your organization.\r\nFor Example: Reliance did not have a control over the discussion which was published regarding the conflict between Mukesh Ambani and Anil Ambani and had to ante up for it in form of loss in the plow p rice (initially). 3. Shelf Life * Advertising: Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad loosely has a longer shelf life than one press release. * Public Relations: You generally chisel in a press release about a crude product once.\r\nYou only submit a press release about a intelligence information conference once. The PR exposure you receive is only circulated once. An editor won’t publish your same press release three or quartet times in their magazine. 4. Wise Consumers * Advertising: Consumers know when they’re reading an advertisement they’re arduous to be sold a product or service. The consumer understands that we have gainful to present our selling substance to him or her, and unfortunately, the consumer often views the selling message very guardedly. * Public Relations:\r\nWhen someone reads a third-party word written about your product or views hideage of your event on TV, theyâ⠂¬â„¢re seeing something you didn’t pay for and view it differently than they do paid advertising. Where we can generate some sort of third-party ‘ moment’ by independent media sources, we can create large credibility for our clients’ products or services. 5. Creativity * Advertising: In advertising, you get to execution your creativity in creating new ad campaigns and materials. Some jingles in the ad have a long bonding with the product. Few Examples:\r\n shop comes with a series of new ads from time to time. Britannia’s jingle is well remembered and is branded even in its website. * Public Relations: In public relations, you have to have a nose for countersign and be able to generate buzz through that news. You exercise your creativity, to an extent, in the way you search for new news to release to the media. For Example: orchard apple tree iPhone is an example of this. Apple created a huge buzz in the trade exercising creativity to and exten d and the result was a huge demand for the Iphone much before its release date. 6.\r\nTarget Audience or Hooked editor * Advertising: You’re looking for your target consultation and advertising accordingly. You wouldn’t advertise a women’s TV network in a male-oriented sports magazine. * Public Relations: You must have an angle and quarter note editors to get them to use info for an article, to run a press release or to cover your event. . 7. particular Events * Advertising: If your company sponsors an event, you wouldn’t want to take out an ad giving yourself a glib on the back for being such a great company. This is where your PR department steps in. Public Relations: If you’re sponsoring an event, you can send out a press release and the media might tear it up. They may publish the information or cover the event. 8. Writing Style * Advertising: Buy this product! Act now! Call today! These are all things you can say in an advertisement. You want to use those buzz words to motivate populate to buy your product. * Public Relations: You’re purely writing in a no-nonsense news format. Any blatant commercial messages in your communications are disregarded by the media.\r\n'