'IBM’s Smarter Planet Essay\r'

'1.(a) Using Medtronic as an example, rationalize how a mission avouchment gives a st yardgic direction. (b) Create a mission statement for your take c atomic number 18er.\r\n suffice:\r\n(a) A mission statement gives strategic direction by stating the â€Å"what” and â€Å"how” of a business in a clear, short, meaningful, inspirational, statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers, market place, harvest-homes and technology. They stated the business they ar in and their specialised goals.\r\n(b) It is my business to progressively coordinate strategic methods of sanction and to do so with passion and commitment.\r\n2.What competencies best delimit (a) your college or university and (b) your favorite restaurant?\r\nAnswer:\r\n(a) Wayne College to provides high school-pitched quality, accessible credit and noncredit educational opportunities to the citizens of Wayne, Medina, and Hol mes counties and surrounding beas, and leave-takingners with and mental imagery for the communities and organizations it serves.\r\n(b) House of Hunan, Fairlawn, has quality Chinese, Thai, vegetarian, & sushi choices. Ambiance is reverberative of old Chinatown and it is often full of patrons. Great fearful dishes, good dumplings, and very good quality beef. supporter is good, viands is fresh and satisfying, and the price is fair value.\r\n3.Why does a product often start as a question mark and then move sinistral around the BCG’s growth-sh are matrix launchn in learn 2-4?\r\nAnswer:\r\nWhen a product is introduced, it is usu every last(predicate)y a â€Å"question mark” because it is â€Å" newborn” and there is incertitude nearly consumers’ acceptance of them. After a tip of time, depending on the product household, the â€Å"not-so-new” product could be classified advertisement as a â€Å"star” if its growth rate is si ze fitting and had a significant share of the product category. If the growth rate in the product category falls substantially and there is great tilt from competing brands, the product probably will fall in the â€Å"cash cow” category. If, however, the product isn’t back up with an installive merchandise program, it could become a â€Å"dog.”\r\n4.Select unitary strength, star weakness, one opportunity, and one threat from the bone analysis for Ben & Jerry’s shown in run across 2-7. Suggest an makeion that a merchandising omnibus there might take to address distributively factor.\r\nAnswer:\r\n~Strength: Recognized for its social mission, set and actions. This can be used to reinforce their â€Å" greens” base consumers by constantly updating the â€Å"artlessness” of their ice cream according to current food trends. ~Weakness: B&J’s social responsibility actions could reduce focus. By rivet on the product, and constantly innovating flavors, more prospective customers (from all walks of life) could be gained. ~Opportunity: Increasing U.S. lead for 100-calorie novelties much(prenominal) as cones and bars. They could look into ontogenesis new products in the low-calorie, low-fat, low-carb, low-sugar spectrum of frozen desserts. ~Threat: Competes with General Mills and hold tight brands. Ben and Jerry’s can research which products and flavors are the close to(prenominal) popular among the competing brands and use that as inspiration for new flavors in their own line.\r\n5.What is the main result of from each one of the 3 mannequins of the strategic marketing process? (a) planning, (b) implementation, and (c) evaluation.\r\nAnswer:\r\n(a) Planning phase. Results are formal marketing plans that separate specific objectives to be achieved by a specific time and the specific actions to achieve those objectives. (b) Implementation phase. Results are\r\nformal measurements of the r esults achieved, which can be compared with the plans established in the planning phase to determine if any deviations from plans occurred. (c) valuation phase. Results are new actions taken to exploit opportunities where deviations from plans are check than expected or corrective actions where deviations from plans are worse than expected.\r\n6.The goal-setting step in the planning phase of the strategic marketing process sets quantified objectives for use in the evaluation phase. What does a portion outr do if mensural results fail to meet objectives? Exceed objectives?\r\nAnswer:\r\nIf the marketing manager discovers a planning gap, which is a discrimination between the projection of the path to reach a new goal and the projection of the path of the results of a plan already in place for the marketing program, he or she can take the pastime actions:\r\nFailed Objectives: Correct a negative deviation by making minor or major changes to the be marketing program of a product to better reflect future expectations in the marketing environment.\r\nExceeded Objectives: effect a positive deviation by alter strategic divergenerships and engage in a market development, or product development, strategy to maintain or enhance the firm’s position.\r\n1.What is IBM’s â€Å"Smarter planet” business strategy? How does this strategy relate to IBM’s mission and values?\r\nAnswer:\r\nIBM’s â€Å"Smarter major planet” strategy is based on the company’s analysis that recognizes changes in the business environment and aims to bring forth a global enterprise using connectivity. It includes the potential of telephones, computers, and other technology. This relates to IBM’s mission and values because they are a company that seeks out ship canal to turn back their consumers happy and are looking for more expressive styles to innovate by developing more pass on\r\ntechnologies.\r\n2.Conduct a SWOT analysis for IBM’s Smarter orbiter initiative. What are the relevant trends to consider for the next three to five days?\r\nAnswer:\r\n~Strengths: Well-k outrightn name, owns many new technologies and patents, market sector is well defined, high quality employees, satisfy customers’ wants and involves, and have a clear, concise mission statement. ~Weaknesses: With a big name care IBM, change may be difficult. Many of the products offered are not customizable. Lack of intercultural experience, narrow range of products offered, and most business products are geared towards large businesses. ~Opportunities: bring home the bacon new technologies and services locally and in developing countries. Smarter Planet involves new ways of thinking. ~Threats: potential securities risks. request for Smarter Planet solutions will depend on worry in change rather than just reception to problems.\r\nIn the next three to five years we are likely to see fewer work barriers, the growth of deve loping economies, and increasing access to the internet. offset markets such as China, India, Brazil, and Africa will be able to use IBM products. Customers will have a inquire for more custom-made technological solutions and cross-technology connectivity. Businesses will need analytics and optimization, cloud and brillianter computing solutions and technology for the globally incorporate enterprise.\r\n3.How can IBM communicate its strategy to companies, cities, and governments? How is Watson a part of the communication strategy?\r\nAnswer:\r\nThe current chief operating officer of IBM, Sam Palmisano, sent out a earn for their annual report, titled â€Å"Letter from the Chairman”. In this letter, he had a powerful statement most the Smarter Planet. According to him, Smarter Planet â€Å"is not a metaphor. It describes the extract of intelligence into the way the world actually works, the way that almost anything-any person, any object, any process or any service, for any organization, large or small-can now become digitally aware, networked, and intelligent.” Palmisano also met with some hem in Street financial advisors and held six-hour information sessions with investors to answer questions about their business strategy. IBM also used print and TV ads to endeavour in more detail what Palmisano’s message was. These ads focused on the ability to ameliorate the world now, with the serve up from IBM. The IBM website also supported the campaign with industry reports, video descriptions of the smarter planet concept, and stats about the improvements at smarter planet clients.\r\nWatson, which is an artificial intelligence program, was also part of the communication strategy. Watson was featured on the game show Jeopardy!, and competed against two different contestants, and won both(prenominal) times. By having Watson on TV, where millions of people could view it, this was one more way to provide a pursuant(predicate) and integrat ed message.\r\n4.What are the benefits of the Smarter Planet initiative to (a) nightspot and (b) IBM?\r\nAnswer:\r\n(a) IBM’s Smarter Planet strategy benefits indian lodge by providing solutions for forward-thinking organizations that share a common mind-set: they see change as an opportunity and they act on possibilities, not just react to problems. The retailers, who utilize smart systems to analyze buying behavior, merchandise assortment, and demand were able to cut supply chain be by 30%, reduce inventory levels by 25%, and increase sales by 10%. The Memphis Police Department reduced crime by 28% by using IBM solutions to analyze its data. Banks are also using smart systems to track loans and manage risk, increasing efficiency and customer service. The solutions also help reduce costs, cut waste, improve efficiency, and increase productivity for companies, industries, and cities.\r\n(b) While there may be short costs involved in shifting IBM from commodity-based bu sinesses to customizable businesses, IBM believes that the rendering will provide growth for the company and its employees, achiever for its customers, and improved value for its stockholders.\r\n5.How should IBM measure the results of the Smarter Planet strategy?\r\nAnswer:\r\nSince introducing the Smarter Planet strategy, IBM has collaborated with more than 600 organizations around the globe. In each case, there are different measures of the results of â€Å"smart” solutions. One of the important elements of Smarter Planet is you’re looking at the impact of investments on a on the whole system. You’re looking not just at internal operational improvements but at the effect on the company’s brand, at strategic advantages it brings and even at the impact on society.\r\n'