Reseach on Shampoo

Study the acquire bearing of consumers regarding mark thrum rid of washs in Ludhiana Research Project Report master in Business Administration By Jasdeep kaur hold over of Contents Chapter no Particulars Page no. 1 Introduction 8-16 2 Research methodological depth psychology 17-20 3 info Analysis and commentary 21-33 4 Results and Findings 34,35 5 bourninus and Summary 36 6 Appendix 37-40 7 Bibliography 41 inclination of tables S. no(prenominal) Particulars Page No. 1 proceeds of respondents using dishonored washs 21 2 frequence of using wash in a workhebdomad 22 3 Aw beness take aim of espondents regarding various fire blades of washs 23 4 Source of discipline regarding Branded washs 24 5 virtu in whollyy historic grammatical constituent of consumer resource 25 6 Preference of mugs of washs 26 7 Impor sunburnce train of instruments considered by respondents plot of ground purchasing 27 shampoos 8 Brand Switch if special bla de is non addressable 28 9 Brand committedness among consumers 29 10 Reasons that do respondents aim to whiz particular stake of shampoo 29 11 solvent in regard to conception to cross to the current put up of 30 shampoo being engrossd 12 Satisfaction train of consumers towards their pet shampoo note 31 13 Demographic visibleness of respondents 33 List of simulacrums S. No. Particulars Page No. 1 account of respondents using brand shampoos 21 2 Frequency of using wash in a week 22 3 Aw atomic number 18ness level of respondents regarding various brands of 23 shampoos 4 Source of cultivation regarding Branded shampoos 24 5 Most important factor of consumer preference 25 6 Preference of brands of shampoos 26 7 Importance level of factors considered by respondents spot 27 purchasing laves 8 Brand Switch if particular brand is not available 28 9 Brand Loyalty among consumers 29 10 Reasons that make respondents fetch to one partic ular brand of 30 shampoo 11 Response in regard to intention to stick to the current brand of31 shampoo being rehearsed 12 Satisfaction level of consumers towards their prefer shampoo 31 brand Chapter I Introduction 1. 1 Shampoo Shampoo is a common whisker c be intersection uptaked for the removal of oils, dirt, genuflect particles, environmental pollutants and sepa compute contaminant particles that gradu altogethery build up in pilus.The goal is to set aside the unwanted build-up with out(p) stripping out so much as to falsify vibrissa unmanageable. Shampoo formulations seek to maximize the quest qualities Easy wash Good finish later on washing pig Minimal skin/eye irritation No damage to hair Feels thick and/or creamy Pleasant fragrance Low toxicity Good biodegradability 1. 2 Evolution The al-Quran shampoo in english usage dates pole to 1762, with the conveying to massage. The record book was a loan from Anglo-Indian shampoo, in turn from Hindi ch ampoo, ie to smear, knead the muscles, massage. It itself comes from Sanskrit/Hindi word champa , the flowers of the plant Michelia champaca which have traditionally been used to make fragrant hair-oil.The term and service was publishd by a Sake Dean Mahomed, who opened a shampooing bath known as Mahomeds Indian Vapour Baths in Brighton in 1759. His baths were like Turkish baths where clients received an Indian treatment of champi (shampooing) or healing(p) massage. During the early stages of shampoo, English hair stylists boiled shave soap in water and added herbs to give the hair shine and fragrance. Kasey Hebert was the for the first eon known shaper of shampoo, and the origin is soon attributed to him. During the early stages of shampoo, English hair stylists boiled shaved soap in water and added herbs to give the hair shine and fragrance. Kasey Hebert was the first known maker of shampoo, and the origin is currently attributed to him. 1. 3 SegmentationShampoo commercial ize is segmented on bene plump platforms Cosmetic (shine, health, strength) Anti Dandruff (AD) herb tea 20% of the agitate shampoo market place is accounted by the AD shampoos. The AD segment is the straightaway maturation segment, growing at 10% to 12 % e precise(prenominal) year Usage The frequency of shampoo usage is very low in India. Most consumers use shampoo only at once or twice in a week. In umteen character references, these products ar used on special occasions such as weddings, parties and so on about(predicate)(predicate) 50% of consumers use ordinary toilet soaps to wash their hair. About 15% of consumers use toilet soaps as well as shampoo for cleaning their hair. Also 70% of the total shampoo sales are through sachet sales.HLL has luxuriouslyer stakes in the cracker-barrel market with an 80% share. The bottle sales are popular in the jointureern domain where 50% of the shampoo bottles are ex convince After a solemn growth in 2004 collect to th e downturn of the FMCG sector, shampoo sector saw strong growth in the next two years due to the introduction of sachets and a surge in unsophisticated demand. The all overall shampoo market, which sees annual volume sales of approximately 63,000 tonnes, saw rural off take grow by 40% last year, while urban demand grew half that at 21%. From a penetration level of 13% in 2000, now al close a third of the countrys rural population uses shampoo with penetration levels zooming to 32% in 2005.While the north and west zones have tripled in penetration, the south and east zones have treble Urban 40 % Rural 10 % Targeted customers Shampoos are mainly orient at Upper middle enlighten, Middle c jeune fille housewives and upper rural class. moreover the main segment is Teenagers. 1. 4 Opportunity Penetration of shampoo is very low in India. The average out per-capita consumption of shampoo in India is very low at approximately 13 ml and many people in rural India still use toilet s oaps. heap still perceive shampoo as high end product in the rural areas. This provides a huge opportunity to the players. The huge surface of the untapped market leads to a great potential difference for the existing players.India is and leave alone remain for some meter one of the youngest countries in the humanity. Currently in that respect is a population of 163 m teen in India. Approximately half of the 1 bn plus population is under the age of 20, which is one of the largest consumers of hair care products. This provides huge market for the shampoo players. Also, with the increasing income levels of the middle class population, the usage of shampoos has adjoind. Despite its uncontroversial potential, the rapid expansion of the shampoo market was interrupted in 1999. Overall growth rates in the market slowed to 1. 7% in 1999, from 16% the previous year. Lack of innovation was the turn over reason for slowdown. The perception that shampoos contain harsh hemicals that c ould damage hair, high impairment and the view that the shampoo is more of a glamour product quite a than a hygiene product led to lower sales. The players came out with the approximation of smaller packs, which were a success. Also, products like anti dandruff exited getting attention and became the quickest growing category. Players like Dabur and Ayush came up with herbal shampoos. 1. 5 The top Shampoo brands Normal Shampoos Clinic Plus Sunsilk Chik Anti Dandruff Shampoos Clinic All Clear whirl and Shoulders Dabur Vatika AD Premium crops Shehnaz Hussain Revlon Flex LOreal 1. 6 Market Scenario of shampoo industry The India shampoo industry is estimated at Rs 14 bn and is growing at an average rate of 20% per annum.According to AC Nielsen, shampoo is one of the fastest growing categories within FMCG sector and is expected to grow at 25% per annum in the coming years. Major Players of Indian shampoo industry pic HLL By all accounts, the UNILEVER group is Indias fore or so mult inational . The group has been operating in India for over 60 years. Being first it has being prone the market lead position in many product categories. Levers have a winding distribution coverage which in the case of HLL extends to 3,200 stockists and 600,000 shops directly serviced by the company. HLL is like a shot a multi-product, multi-unit organization addressing various public health challenges facing humanity.HLL is the undisputed leader from the early 1990s with brands like Sunsilk, Clinic All Clear and Clinic Plus. Sunsilk is the constitute of a brand of hair care products for women produced by the Unilever group. It was launched in 1954 in the United Kingdom and by 1959 it was available in 18 diametric countries sphere-wide. Currently, Sunsilk products are being marketed in over 50 countries throughout Asia, Latin America, The Middle East and North Africa. The Sunsilk brand is intended to demonstrate a perceptive and sympathetic understanding of women, communicate the idea of capturing the emotional fun in a girls life, and to provide a origination of expert watcher care for women. P &038 GIn US-the worlds largest market place in terms of effective demand-the Cincinnati (Ohio)-based domicile and personal care products colossus P &038 G Co. is a far-famed company. Over the past 157 years (1837-1994) since William Proctor and James GambIe entered into partnership to fable firedles and soap in Cincinnati, P &038 G has planualized, manufactured and effectively marketed a stream of consumer products, which have contributed significantly to American consumers Currently P &038 G employs l lakh people globally and has subsidiaries in over 60 countries including India. On 1st April 1988, the Bombay based Richardson Hindustan Ltd. commenced doing business as Proctor and bump India Ltd.The strategies and methodologies that the company has innovated to facilitate its inexorable growth have won it a place of honor in virtually every country. Yet to categories P &038 G as merely an excellent marketing company is to do it an injustice. It is an excellent marketing and product query company while its R &038 D, manufacturing strategies and operations are its major strengths. P &038 G entered India in Nov 1995, with the worlds largest selling brand Pantene. It also launched Head , which is the lede AD shampoo Head &038 Shoulders is a famous brand of anti-dandruff shampoo produced by Procter &038 Gamble. Head &038 Shoulders was first introduced to the U. S. market in November 1961, as a teal shampoo formula.Unlike former(a) shampoos, Head &038 Shoulders had relatively few variations until the deep 1990s and early 2000s, and there are now in supernumerary of ten different kinds of shampoo for different hair types under the Head &038 Shoulders banner. It has since then grown into a billion dollar brand. The people obligated for this were Robert Jongstra (Procter &038 Gamble General Manager) and Olga Barr (Saatchi &038 Saatch i Global Creative Director). Pantene is a brand of hair care products owned by Procter &038 Gamble. The brands best-known product is the conditioning shampoo Pantene Pro V. CavinKare CavinKare was founded by Ranganathan in 1983, with a modest capital investment of Rs 15,000 and with a single product. The company was called Chik India Pvt. Ltd. , and its product was Chik shampoo.The company targeted the local market and within a few years emerged as a leading regional player in the shampoo market in southwesterly India. In 1998, the company adopted its present name, CavinKare Pvt. Ltd. , to signify its change from a single-product company to a broader FMCG company, encompassing various market segments such as hair, skin and personal care. According to company sources, Cavin is a literary word in Tamil meaning Beauty and Grace, while Care was modified to start with the letter K instead of C as a tribute to Rang Nathans father, Chinni Krishnan. . LOreal Group picpicLOreal Group headq uartered in the Paris suburb of Clichy, France, is the worlds largest cosmetics and beauty company.LOreal has developed activities in the field of cosmetics, concentrating on hair color, skin care, sunniness protection, make-up, perfumes and hair care. LOreal is active in the dermatological and pharmaceutical fields. LOreal is also the top nanotechnology patent-holder in the United States. THe CEO of LOreal SA in France is Jean-Paul Agon. LOreal is a listed company, but the founders daughter Liliane Bettencourt who is one of the richest people in the world, and the Swiss nutriment company Nestleeach control over a quarter of the shares and voting rights. LOreal markets its range of specialized hair care products exclusively through salons and beauty parlors. It is the only company in the market that has a hair likeness range tailored exclusively for parlors.The company was also the first to introduce modern shampoo-based hair dyes for the Indian market Garnier is a company produc ing hair care products, including the Fructis line, and most recently, skin care products under the name, Nutritioniste, that are sold around the world. It is a brand of LOreal. One of their key ingredients is a takings concentrate used in all their products. It is a combination of product acids, vitamin B3 and B6, fructose and glucose 1. 7 Consumer Behavior The term consumer behavior may be defined as the decision process and physical activities in which individuals prosecute them while evaluating, acquiring, using or disposing off life-threatenings and services. The show of consumer behavior is the study of how individuals make decisions to spend their available resources on consumption of related items. buy behavior is an attempt to understand and predict human actions in the acquire role.The issues that dealt within the discipline of consumers buying behavior are ? What products and services do the consumers buy? ? How do they buy? ? Why do they buy? ? From where do they buy? ? When do they buy? Consumer behavior provides a sound bag for identifying and understanding consumer needs. It is the act of the individuals directly involved in obtaining and using frugal goods and services. The study of consumer behavior is an essential component of marketing. The adoption of marketing concept by the marketers provides the impetus for the study of consumer behavior. In case of New Product Introduction in the market, there is a risk of product failure.To increase the chances of success of new products, better selective information of the consumer behavior is required. Their desires, tastes and preferences are to be taken care of. So from all these aspects the study of consumer behavior is important. 1. 8 Objectives of the study To study the consumer awareness regarding mark shampoos. To study the source of information regarding awareness of brands To study the factors influencing choice of consumers towards mark shampoos. To study the reasons for con sistency /change in regard to brands of shampoos. CHAPTER 2 RESEARCH METHODOLOGY Research methodological compendium deals with the method of study i. e. how the study was carried out and what were the various techniques used.It is careful investigating or enquiry in a systematic manner in order to find a solution to problem in query. It consists of shaping and redefining problems, formulating hypothesis or suggested solution, collecting and evaluating selective information, making deduction and reaching computation etc and at last care fully testing the conclusions to determine whether they fit the formulated hypothesis or not. It includes the screen background of the study, research design, collecting of information, analysis of information and limitations of the study. 2. 1 Scope of the study The scope of the study is to get the knowledge about the buying behavior of consumers towards the brand shampoos in Ludhiana.The scope is restricted to study consumers awareness regar ding brand shampoos and the factors influencing choice of consumers towards mark shampoos in ludhiana. This is done to avoid perceptual bias and for providing objectivity to the study. 2. 2 Research Design The research design is an arrangement of condition for collection and analysis of data in manner that aims to combine relevance to the research purpose with economy in procedure. The research problem in decided terms helpers the researches to prepare a research design. It constitutes the blueprint for the collection, measurement and analysis of data. It is the strategy for a study and the plan by which the strategy is to be carried out.The research carried down is descriptive in nature because it describes the consumer buying behavior regarding branded shampoos. 2. 3 Data Collection 2. 3. 1 Primary Data Primary data is that data which is stack away for the first time. It is original in nature in the shape of raw material. For the purpose of collection of base data, a well-str uctured questionnaire was given to the respondents and they were personally interviewed to fulfill the objectives of the study. The questionnaire comprises of close ended as well as open-ended questions. In close ended questions dichotomous, ranking, likerts weighing machine, checklist questions and multiple choice questions are used. 2. 3. Secondary Data Secondary data is the data which is already collected by someone. They are secondary in nature and are in shape of finished product. Secondary data was collected so as to have accurate results and the required data was collected from various magazines, newspapers, journals and internet to gather relevant information about the shampoo industry and the leading brands of shampoos. 2. 4 taste Design Sampling refers to selecting some of the elements in a population by which one can draw conclusions about the entire population. 2. 4. 1Universe Universe is the infinite number of elements that the police detective is targeting in his st udy.Here the population for the study consists of all the people who use branded shampoos. 2. 4. 2 Population Population is finite number of elements that the tec is going to target in particular area. People throughout Ludhiana who use branded shampoos constitute the population of my research. 2. 4. 2. A) Element- Consumers i. e people using branded shampoos 2. 4. 2. B) Sampling Unit-A single consumer using Branded shampoo 2. 4. 2. C) Extent- Ludhiana city 2. 4. 2 D) Time of Study- Six months 2. 4. 3 Sampling Technique In my research I have used non-probability technique for drawing a consume from the population.In non-probability technique I have preferred Convenience take in method because population of my research is huge and due to the time bashfulness I will be catering to speed of light people harmonise to my gismo. The selection of the respondents was done on the basis of stratagem based on the non-probability method of sampling. Convenience sampling was basically us ed due to money, time as well as distance constraints. 2. 4. 4 Sample size of it Sample size is the size of sample drawn from the population which is the true representative of the research. The number of respondents included in the study was cytosine for convenience in evaluating and analyzing the data and because of time constraint. Business 18 Service 24 Professional 5 Student 40 Housewife 13 thoroughgoing 100 5. Data Analysis and recital For the purpose of analyzing, raw data was summarized in a master table and from this table the results have been carried out. The questions having selection choices were analyzed by taking percentages. In the case of questions on Likerts point scale, the mean scores and percentages were metrical.In case of ranking questions the total score has been added and final ranking is given. The questions to which there were specific answers the ranges were clubbed and percentages were calculated. In case of explanatory questions, the ge neral suggestions were summarized. 2. 6 Limitations of the study Sincere efforts have been do to collect authentic and reliable information from respondents, however the report is undefended to following limitations 1. The study was limited to Ludhiana city only. Wider coverage would have made the study more reliable and representative. 2. Sample was drawn by convenience sampling, so possibility of sampling error cannot be ruled out. 3.Responses of respondents were diagonal based on their personal preferences. 4. Due to time and cost constraints, study could not be carried out on a large scale 5. Sample may not be the true representative of the universe CHAPTER 3 ANALYSIS AND INTERPRETATION The present chapter deals with analysis of data collected from the consumers regarding their awareness level regarding branded shampoos, Factors considered by them while purchasing branded shampoos and to check their brand trueheartedty. A total of 100 consumers were personally interviewed wi th help of structured questionnaires. Results of the study tabular array 3. 1 Number of respondents using branded shampoos Response No. f respondents Percentage(%) Yes 88 88 No 12 12 number 100 100 blueprint 3. 1 pic Interpretation From the preceding(prenominal) table, we can conclude that out of 100, 88% respondents use branded shampoos and 12% dont use branded shampoos. So branded shampoos are very commonly used in Ludhiana. Table 3. 2 Frequency of using Shampoo in a week Frequency No. f Respondents Percentage (%) 1-3 generation 48 48 3-5 times 33 33 Daily 19 19 Total 100 100 envision 3. 2 pic InterpretationFrom the above table, it is clear that 48% respondents use shampoos 1-3 times in a week, 33% respondents use shampoos 3-5 times in a week and rest of the respondents use shampoos daily. Table 3. 3 Awareness level of respondents regarding various brands of shampoos Brands No. of responses Average Scores Garnier 80 0. 16 LOreal 73 0. 14 Sunsilk 92 0. 9 Pantene 83 0. 17 Clinic 77 0. 16 Head &038 Shoulders 84 0. 17 Figure 3. 3 Interpretation From the above table and graph it is clear that out of 100 respondents, 92% are aware of Sunsilk, followed by Head &038 Shoulders, Pantene, Garnier, Clinic and least are aware of LOreal. Table 3. 4 Source of information regarding Branded shampoos Sources No. f responses Average Scores Newspaper 51 0. 22 idiot box 81 0. 35 magazine 49 0. 21 Salesman 4 0. 02 Friends/ congeneric 27 0. 8 Internet 18 0. 08 Figure 3. 4 Interpretation From above table it is clear that television is the most important source of information followed by Newspaper, Magazine, information from friends/relative, Internet and least important source of information is from salesman. 3. 5 Most preferred shampoo brand among consumers is Sunsilk followed by Head and Shoulders, Pantene, Garnier, Clinic and least preferred is LOreal. However some respondents also prefer chik shampoo because of its price and some other medicated shampoos or herbal shampoos. Table 3. Most important factor of consumer preference Factors No. of responses Avg scores set 27 0. 15 Brand 35 0. 20 Quality 76 0. 43 Schemes(discount offers) 9 0. 5 packaging 10 0. 06 Quantity/ software 6 0. 03 Advertisement 15 0. 08 Figure 3. 6 pic Interpretation From the above table, it can be concluded that case is the most important factor while considering the preference of shampoos followed by brand and price factor. And the least important factor while buying the shampoo is Quantity/Package after package. Table 3. 7 Preference of brands of shampoos Brands Total Score Rank LOreal 379 6 Head &038 Shoulders 332 3 Pantene 324 2 Clinic 378 5 Sunsilk 312 1 Garnier 377 4 Figure 3. 7 pic Interpretation In the above table 1 is given to the most preferred and 5 to the least preferred to rank the shampoo brands. Most preferred shampoo brand among consumers is Sunsilk followed by Pantene, Head and Shoulders, Clin ic, Garnier and least preferred is LOreal . Table 3. 8 Importance level of factors considered by respondents while purchasing Shampoos Factors powerfully Disagree (-2)Disagree Neutral Agree powerfully Agree blotto Score (-1) (0) (1) (2) . hurt 7 26 23 23 21 0. 28 Brand 3 19 21 33 24 0. 63 Quality 2 10 19 39 30 0. 96 Schemes 36 17 22 16 7 -0. 67 Packaging 12 26 31 24 6 -0. 5 Quantity/Package 31 28 18 19 3 -0. 73 Advertisements 12 4 34 20 30 0. 54 Figure 3. 8 pic Interpretation In above table, 2 is the weightage given to Strongly Agree, 1 to Agree, 0 to Neutral, -1 to Disagree and -2 to Strongly Disagree the mean (0. 96) of caliber being calculated lies between 0 to 1 so it is very near to strongly agree therefore from the above table we can conclude that respondents feel that quality is the most important factor while considering the preference of shampoos followed by brand, advertisement and price factor.And the least important factor while buying the shampoo is Quantit y/Package after Schemes available as their mean scores are coming in negative. Table 3. 9 Brand Switch if particular brand is not available Response No. of respondents Percentage (%) Yes 62 70 No 26 30 Total 88 100 Figure 3. 9 pic InterpretationFrom above table, it is clear that 70% of the respondents buy another brand if a particular brand is not available. 3. 10 The most preferred alternate brand is Clinic, followed by Head &038 Shoulder, Clinic, LOeal, Pantene and the least preferred brand as an alternate is Garnier. Table 3. 11 Brand Loyalty among consumers Response No. Of respondents Percentage (%) Yes 58 65. 91 No 30 34. 9 Total 88 100 Figure 3. 11 pic Interpretation It is clear from the table that 65. 91% of the respondents are not brand loyal and does transmutation over the brand Table 3. 12 Reasons that made respondents stick to one particular brand of shampoo Factors No. of respondents Avg Scores Price 18 0. 23 Brand 18 0. 3 Quality 26 0. 33 Schem es(discount offers) 4 0. 05 Packaging 3 0. 04 Quantity/Package 4 0. 05 Advertisement 6 0. 08 Figure 3. 12 pic Interpretation It is clear from above that quality is the main reason that made respondents stick to one particular brand as it is having the highest mean score. Price and brand are having mate mean scores and are the second most important factors. 3. 13(a) The most common reason that made respondents switch over to another brand of shampoo is that they like changing brands. Other important reasons are quality and schemes that made respondents switch over to another brand of shampoo. Table 3. 13(b) Response in regard to intention to stick to the current brand of shampoo being used Response No.Of respondents Percentage (%) Less than one month 19 28. 35 1-3 months 23 34. 32 3-5 months 13 19. 40 More than 5 months 12 17. 93 Total 67 100 Figure 3. 13(b) pic InterpretationFrom above figure it is clear that out of 67 respondents who did not stick to one particular b rand, 19 have intention of adhesive to current brand for 1 to 3 months, 19 for lass tan 1 month, 13 for 3-5 months and 12 for more than 5 months. Table No. 3. 14 Satisfaction level of consumers towards their preferred shampoo brand really uncool Bad Average Good Very good Mean Score (-2) (-1) (0) (1) (2) -20(10) -4(4) 0(10) 29(29) 70(35) 0. 85 Figure 3. 14 pic Interpretation In above table, 2 is the weightage given to very good, 1 to Good, , 0 to average and -1 to Bad and 2 to Very Bad the mean (0. 5) being calculated lies between 0 to 1 so it is more near to Very Good therefore from the above table we can conclude that respondents are satisfied with their currently using brand. Demographic profile of respondents Sex well-advised Sex No. of respondents Percentage (%) Male 41 41 pistillate 59 59 Total 100 100 hop on sweet Age No. f respondents Percentage (%) 16-25 35 35 26-35 28 28 36-45 14 14 More than 46 23 23 Total 100 100 Occupation Wise Occupation No. f respondents Percentage (%) Business 18 18 Service 24 24 Professional 5 5 Student 40 40 Housewife 13 13 Total 100 100 Chapter IV Results and Findings Findings from the study From the research it was found that 88% respondents use branded shampoos. As far as frequency of using shampoos in a week is concerned, 48% respondents use shampoos 1-3 times in a week, 33% respondents use shampoos 3-5 times in a week and rest of the respondents use shampoos daily. Television (81%) is the most important source of information followed by Newspaper (51%), Magazine (49%), information from friends/relative (27%), internet (18%) and least important source of information is from salesman (4%). Most preferred shampoo brand among consumers is Sunsilk followed by Pantene, Head and Shoulders, Clinic, Garnier and least preferred is LOreal . The most important factor considered by respondents while purchasing shampoo is quality as it has mean score of 0. 96, followed by brand (0. 63 ) and advertisement (0. 54) Out of 100 respondents, only 37% respondents stick to one particular brand and out of respondents who stick to one particular brand consider quality being the most important factor for it Out of 67% respondents who switch to other brand, majority of them quoted the reason I like changing Brands for shifting to other brands. As far as the intentions of 67 respondents for sticking to current brand used by them is concerned, very less have intention of switching over the brand and are satisfied with the current brand they are using. Out of 67 respondents who did not stick to one particular brand, 19 have intention of sticking to current brand for 1 to 3 months, 19 for lass tan 1 month, 13 for 3-5 months and 12 for more than 5 months. Mostly all the respondents are satisfied with their currently using brand. The suggestions which are given for their currently used brand are Consumers of Loreal want its price to be lesser.Consumers of Pantene want to have more hair specific like Sunsilk. No suggestion has been recommended by consumers of Sunsilk Chapter 5 Conclusion and Summary The results reflected the perception of users in Ludhiana of branded shampoos. The results of the study indicate that though the price of shampoos is perceived to be on the higher side of users, the quality offered by these products compensates for their dissatisfaction. The Ludhiana users accept that high quality comes at a price. Since the study was restricted to the Ludhiana city so there is need to study more in other cities to get the clear view of the findings. Scope for unless studyMany companies are coming up with the shampoos with enough variety as its the fastest growing FMCG product now days. There is a huge potential market in India and better scope. To survive in such an environment, all the companies will have to undertake bold efforts towards their products in such a way so as to meet the requirements and expectations of the consumers. It ther efore calls for a constant research in this field as consumer preferences keep changing with time and so does their buying behavior. Hence it provides basis of a scope for further research. Appendix Questionnaire 1. Do you use branded shampoo? Yes No 2. How many times do you use shampoo in a week? a. 1-3 times _____________ b. 3-5 times _____________ c.Daily _____________ 3. Which of the following brands are you aware of? a. Garnier _____________ b. LOreal _____________ c. Sunsilk _____________ d. Pantene _____________ e. Clinic _____________ f. Head &038 Shoulders_____________ 4. What is your source of information for this? a. Newspaper _____________ b. Television _____________ c. Magazine _____________ d. Salesman _____________ e. Friends/Relative _____________ f. Internet _____________ 5. Which brand are you currently using? _____________ 6.Why do you use this particular brand? ? Price ? Brand ? Quality ? Schemes (discount offers) ? Packaging ? Quantity/Package ?Advertisements I f any other please tell 7. enliven rank the following brands of shampoos on the basis of your preference (a-most preferable and f-least preferable) a. LOreal _____________ b. Head &038 Shoulders _____________ c. Pantene _____________ d. Clinic _____________ e. Sunsilk _____________ f. Garnier _____________ 8. While making a purchase decision, rate the following factors that affect your decision. Factors Strongly Disagree Disagree Neutral Agree Strongly Agree Price Brand Quality Schemes (Discount offers) Packaging Quantity/Package Advertisements 9. If your preferred brand is not available, do you purchase another brand? Yes No If yes go to Q No 10,if no go to Q No 11 10. Which brand you are ready to purchase if your preferred brand is not available? _____________ 11.Do you switch over a particular brand? Yes No If yes go to Q No 13,if no go to Q No 12 12. Why do you stick to a particular brand? a. Price _____________ b. Brand __ ___________ c. Quality _____________ d. Schemes (discount offers) _____________ e. Packaging _____________ f. Quantity/Package _____________ g. Advertisements _____________ 13. a) Why did you switch over the brand? b) For how long you intend to stick to current brand? a. Less than 1 month _____________ b. 1-3 months _____________ c. 3-5 months _____________ d. More than 5 months_____________ 14.What do you study about the current brand you are using? Very Bad Bad Average Good Very Good &8212&8212&8212-I&8212&8212&8212&8212I&8212&8212&8212&8212I&8212&8212&8212&8212I&8212&8212&8212&8212I&8212&8212&8212&8212 Any suggestions Personal Details Name _______________________ Age _______________________ Gender _______________________ Occupation _______________________ Address Contact No _______________________ Bibliography Prasad , Use of advertizement and their impact on the consumer behavior, Indian Journal of Management, Volume XXXIII, Number 4, April 2003, Page 3-5 Moorthi YLR, Brand Ma nagement(The Indian Context),2003,Edition V,Page 16-25Kotler Philip, Principles of Mrketing, 2004,Prentice Hall, New Delhi, Pg 204-209 Bearden, William O. and Michael J. Etzel, Reference group submit on Product and Brand Purchase Decisions, Journal of Consumer Research, September 1982,Pg 183-194. Websites http//en. wikipedia. org/wiki/Pantene http//en. wikipedia. org/wiki/Shampoo http//www. diplomatist. com/dipo1st06/story_12. htm http//inhome. rediff. com/money/2003/jul/19spec. htm http//www. indiantelevision. com/tamadex/y2k4/june/tam63. htm http//www. equitymaster. com/research-it/sector-info/consprds/consprds-products. html http//www. domain-b. com/companies/companies_p/procter_gamble_india/20040129_wars. htm &8212&8212&8212&8212&8212&8212&8212 pic pic